Wordsource specialises in the field of information design, particularly for the web and brochures. This involves the structuring of brochure-type information into intelligent, intuitive text, in the case of the web - copy that simplifies navigation and pre-empts web user navigation patterns, and in the case of brochure material, copy that complements and in many cases determines the design.

This approach, we believe, is essential for good communication. Rather than writing the copy in isolation and supplying this as a fait accompli to the layout artist, we apply a simultaneous textual and graphic-mindedness to the writing process, suggesting visuals, headings, pay-off lines and position statements in conjunction with and complementing visuals. In most cases, we even shoot the images, as in the examples below.

The same care is extended to the translation, editing and proofreading of others' work - if the piece is not communicating well, we'll alert you and suggest changes to make your own copy flow and communicate better.

Links to current client websites:
Future Exotics
Paperbark Lodge
Nondela Drakensberg Mountain Estate
Lancelot Developments
Stellenbosch Mountain Resort